Fitbit Debuts New Versa 2 Smartwatch and $10/Month ‘Fitbit Premium’ Service

Fitbit Premium will debut in September and cost $9.99 per month or $79.99 per year. The Versa 2 is available for presale today for $199.95 and will launch on September 15.

Fitbit has announced the Fitbit Versa 2 smartwatch, with an all-new design that shares a few similarities with the Apple Watch. Accompanying the watch is “Fitbit Premium,” a new health and fitness subscription service that costs $10 per month and offers guidance and coaching to reach your fitness goals.

The Versa 2 doesn’t change much about the exterior design of the smartwatch. That’s one of the things users reportedly like most about the Versa: it’s practical yet chameleonic in its attractiveness. So Fitbit left that aspect of the watch untouched.

The company improved the screen, though, by making it slightly larger and introducing an optional, always-on mode. So if you choose to use this mode, you won’t have to wait for the screen to turn from black to your clock face whenever you want to check the time.

The Versa 2 includes direct support for Amazon Alexa, which you can trigger by saying “Hey, Alexa” and then asking about the weather or any other smart assistant command phrase. There’s also direct support for Spotify, as well as notifications for call, calendar, and texts from your connected smartphone.

Otherwise, the Versa 2 supports NFC payments, includes a heart rate sensor, and has water resistance up to 50 meters. The new smartwatch will support Fitbit’s new Sleep Score feature, which factors in your daytime activities and sleep time to judge your overall sleep quality, as well as Smart Wake. This feature figures out the best time to wake you depending on your sleep habits.