California-based tech giant Apple may roll out Apple TV+ in November at $9.99 per month after a free trial, Bloomberg reports. The service will be rolled out in the US, Canada, Netherlands, Australia and New Zealand and will compete directly with Disney’s streaming service.
Apple TV+ is an upcoming American over-the-top ad-free subscription video on demand web television service announced by Apple Inc. in 2019 during their March 25 Apple Special Event held at Steve Jobs Theater.
Apple TV+ may cost $9.99 per month
The company is targeting $50 billion in sales of movie and television service by 2020. The streaming service will be Apple’s fifth major digital subscription offering.
Apple’s pricing is higher than its closest competitors. In India, a Netflix subscription costs between Rs 500 and 800. Amazon’s Prime Subscription costs Rs 999 a year, and Hotstar charges Rs 299 per month for its premium content.
The streaming service will be part of the Apple TV app, which was released in March 2019, and will be available in over 150 countries.
An Apple spokesperson declined to comment when approached by Bloomberg.
Apple is still weighing different strategies to release content. The company might release three episodes of some programmes, followed by weekly installments, sources told the news agency.
The company is placing a big bet on its video content, spending close to $300 million on two seasons of The Morning Show alone, sources told the news agency.